MENTORING COURSE – ASYNCHRONOUS

Objective: Understand the stages of the entrepreneurial process and how to create a solid business plan.

Key topics:

• Identifying business opportunities and market needs
• Structuring a comprehensive business plan
• Understanding financial forecasting and funding strategies
• Evaluating business feasibility and sustainability

Objective: Understanding the role of trends and market sizing analysis in building a startup vision and business concept.

Key topics:

• Market trends and emerging technologies
• Defining a unique value proposition
• Vision, mission, and long-term business goals
• Competitive landscape and market positioning

Objective: To explore practical ways to launch and grow a startup with minimal or no external funding, focusing on creativity, validation, and sustainable growth.

Key topics: 

• Bootstrapping Essentials: Building smart with limited resources.
• Idea Validation: Testing before investing.
• Growth Without Funding: Leveraging networks and early revenue.

Objective: Understanding how to build a startup founding team that works.

Key topics:

• Roles and responsibilities within a startup team
• Leadership and entrepreneurial mindset
• Managing diversity and collaboration
• Conflict resolution and motivation strategies

Objective: Know about the profile of startups, design tailored communication strategies, communication tools and media mixed. Understanding key challenges and opportunities to enhance visibility and reputation. Inclusive communication practices, integrating a gender perspective into startup narratives.

Key topics:

• Designing strategic communication plans for startups
• Digital Storyteller and brand identity
• Inclusive communication and gender-sensitive narratives
• Media relations and public engagement strategies
• Profile of startups and gender gap
• Communication tools to enhance visibility and reputation

Objective: Analyse the basic concepts of consumer behaviour for the design of appropriate marketing strategies in the business world.

Key topics:

• Psychological drivers of consumer decision
• Segmentation, targeting, and positioning
• Digital consumer behaviour
• Building customer loyalty and retention strategies
• Introduction to consumer behavior
• Internal and external variables
• Decision-making process

Objective: Learn how to expand a startup internationally and leverage social media for growth.

Key topics:

• Strategies for international market entry
• Cross-cultural communication and branding
• Using social media for global visibility
• Digital marketing tools for international expansion
• The role of social media in internationalization
• Entrepreneurial strategies in the social media environment
• Key tools and tactics for international growth

Objective: Build, grow and track successful content strategies online.

Key topics:

• Fundamentals of digital content creation
• Developing a content strategy aligned with business goals
• Performance tracking
• Managing content distribution across digital platforms
• How can I play a good story?
• Content creation and distribution: similarities and differences
• Measurement and analysis using metrics and attribution models

Objectives: To inspire participants to develop an entrepreneurial mindset and understand the key factors that enable the creation, growth, and sustainability of innovative ventures, with insights drawn from real-life experiences supporting startups and innovators.

Key topics:

• The role of support organizations in fostering innovation and entrepreneurship.
• Key success factors and common challenges for startups.
• The importance of access to funding and collaboration networks.
• How to cultivate entrepreneurial skills and innovation-oriented mindsets.
• Lessons learned from supporting startups in diverse technological fields.

Objectives: Employee well-being and happiness.

Key topics:

• Internal communication and organizational culture
• Employee motivation and engagement techniques
• Work-life balance and well-being practices
• Building a strong internal brand identity
• Internal marketing as a key strategy for employee well-being
• How to motivate employees to become brand ambassadors and driving Lon-term growth for startups